A good briefing helps the copywriter understand the company and limits the amendments. Set out the scope, sources of information and way of accepting before the first version of the text is created.
Define order result
When ordering writing texts in Warsaw, indicate where the materials will be used. The description of the service, expert article and the campaign password have other tasks. The evaluation and schedule depend not only on the volume, but also on research, conversations and level of specialisation of the subject.
Describe the recipient and the situation in which he will read the text. A customer comparing performers needs information other than the person who has already selected the company and wants to prepare documents. This allows copywriter to determine the appropriate level of detail and order of arguments.
What can I say in the briefing?
Prepare the current offer, source materials and examples of customer questions. Add information that must not be simplified, and deadlines that need clarification. If the company uses a specific tone of communication, show the fragments considered to be good and describe why.
The list of competitors helps you to know in the surroundings, but should not be used to prescribe other people's descriptions. The most valuable material is the company's own information: the way of implementation, the actual conditions of cooperation and the answers of experts. If such data are missing, you have to plan their acquisition as part of the task.
Example: a description of a specialised service
In an example, the client asks for a “professional and modern” text. This is not enough to specify the content. A better briefing indicates what devices are supported, what data must be provided and what service does not include. Copywriter can then explain the offer instead of filling in the general adjectives page.
After preparing the first layout, the expert at the company checks the content. The editor cleans the language and the project manager collects attention. One common set of comments is easier to use than several conflicting versions of the document.
How to plan amendments and publication?
Determine what the revision rounds are about and who approves the material. Changing the purpose of the subpage after writing the text requires a different work than refining a few sentences. Also specify whether the order includes the introduction of content to CMS, graphic descriptions and metadata.
- Indicate the place of publication and the main task of the text.
- Assign a person confirming the facts.
- Set a time limit for transfer of materials and common acceptance.
- Check the final text in the actual layout of the page.
Read more about the workshop in the material writing texts on websitesIf you want to sort out the profession itself, see for which the copywriter is responsible.
