Website development in Warsaw Good side, new possibilities.

Brief based on customers and offer

We start with the type of customers, the most important services and the way in which we obtain queries. We determine whether the company operates on a fixed basis, commutes to realizations, or works remotely. This information affects the contact structure, the description of the area of operation and the content of individual subpages.

For the interview, it is worth preparing the current website, a list of services, examples of realizations and questions, which often return in commercial conversations. No ready technical specifications are needed. More important priorities are: what the customer should understand and what action he should be able to do.

Local content without artificial multiplication of subpages

Warsaw may be an important part of the offer, but the name of the city itself in each paragraph does not create value. We describe the actual way of cooperation, availability of meetings, access and examples of projects.

The subpages of the districts or surrounding towns are created only if they have their own range of information. Copyed descriptions will not replace useful content. First we develop the main services and their links, then we check whether the additional local site actually answers a separate question.

Design, editing and panel as one process

The model shows the order of the information, and the graphic design gives it a clear and coherent look. We prepare the contents in parallel with the layout so as not to match the finished offer to random fields.

The panel will select what the team will change on its own. News, service descriptions and galleries need other fields than the price list or product catalog. We determine the roles of users, the view of changes and the way publication is done.

When the existing page is refreshed, we individually determine which materials and addresses are worth saving. We combine the old site map with a new structure, and for the changed addresses we indicate the corresponding subpages. For example, an old service description completed .html should lead directly to the same service in the new website. Thus, the person returning from the tab, external link or search results still finds the expected content.

Valuation and reception cover more than the number of bookmarks

Five simple subpages may require less work than one extended form. Therefore, the valuation is based on agreed functions and materials, distinguishing the basic range and subsequent stages.

Before publication we check mobile devices, links, forms, redirections and indexing bases. After startup, it is worth planning care and content development. The ready-made website is the beginning of work with real customer questions, not the end of all activities around the company's presence on the Internet.

It is worth taking into account a list of concrete attempts: opening old links, sending a form on the phone, checking a clickable phone number and reading content without starting animation. We also check whether the published subpages have their own titles, whether the site map indicates current addresses and whether the production version has not inherited indexation lock from the working environment. After launching the result, it is worth comparing to the earlier period in Search Console, separately for the most important services.

Example: a site of a small company with several services

A company providing three different services does not need to start with an extensive portal. It may need a home page, separate service descriptions, implementation, team information and contact information. Each description develops the scope and answers questions before valuation, and the home page helps quickly select the right subject.

If part of the services requires a visit to Warsaw, we give you the method of agreement and the actual terms of service. Others can be carried out remotely. Such a difference should be seen in the content, instead of due to a telephone call. The panel later allows you to add realizations and update the offer without rebuilding the entire site.