Availability and indexing
We check whether valid subpages are available for the search engine: addresses, server answers, internal links, indexing rules and canonical versions.
Offer / BXM Multimedia
AI visibility · AEO and GEO An offer that's easy to find and understand.
We combine the technical SEO, the structure of the offer and the development of content that responds to customer questions. We prepare a website for the clear presentation of company knowledge in search, also in answers using AI.
Let’s discuss your projectAI visibility · AEO and GEOIdea → project → implementation
Customised to your company
What can we prepare?
Answers to specific questions
We develop a range of applications, scope of cooperation, limitations and way of measuring. Each subpage has its own subject and a clear role in the way of the customer.
Coherent information about the company
We organize contact data, service description, realizations and information about the authors of materials. Structural data is selected to the actual content of the site.
Service Guide
AEO and GEO: how to prepare a page for search supported by AI
The way we ask questions is changing, but the basis remains available, a reliable website. We organize information so that a person can find the answer and check its source.
What AEO and GEO mean in practice
AEO describes actions facilitating the use of content in responses, and GEO is the name of visibility activities in generic search systems. Names are used differently, so before cooperation we set a specific scope: what information we improve, where we publish them and how we evaluate the change.
There is no single setting that will guarantee that all AI systems quote the company. Some solutions use the current search, other from different sources and access rules. So we separate the preparation of the site, measuring its visibility in Google and observing the responses of selected tools.
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Answers should be based on the actual offer
We collect questions about the scope of the service, comparison of variants, preparation of materials, costs and limitations. Each answer should be understood on its own, but remain part of the full explanation. Short definition helps to start reading; example, conditions of application and subsequent steps allow to make a decision.
The company that offers integrations can show the scheme of the query circulation, the responsibility of the employee and the way in which the error is handled. This brings more than a general assurance that AI accelerates business. We do not publish unverified numbers or opinions assigned to customers. If the example is hypothetical, we present it as a script and not completed implementation.
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Coherent company information and solutions
The product name, service scope, company data and liability description should be consistent on the offer page, in implementations and auxiliary materials. The reader should not guess whether two similar names mean the same system. Important claims require clarification, and variable information needs to be updated.
We combine the service description with a suitable guide, demonstration or implementation. Instead of adding dozens of general questions, we develop places where there is actually lack of knowledge. The description by design and competence should correspond to the actual participation of people in the preparation of the material, without imaginary experts and artificial assessments.
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Technical layer and access to content
We check if the key information is stored in HTML, the links can be read, and the canonical addresses correspond to the relevant subpages. The structural data describe the visible content, do not replace it. Google uses basic SEO rules; they do not require a special tag only for AI.
The robot access rules are set consciously. The decision on one bot does not have to mean the same decision for the search engine or other provider. We do not automatically unlock all the robots collecting the data. First we determine the target and then check the documentation of the specific tool and current settings of the site.
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Measurement without promising quotes
We can observe whether the selected answers are a company, a page or specific material. This test must be described: question, tool, date and context. The result of a single conversation with the model is not a fixed ranking position and should not be presented as the result of all users.
It is more important to combine observations with traffic data, queries and contacts. We also verify the quality of the content itself: up-to-dateness, clarity and usefulness. Work on AEO and GEO should develop a service that makes sense for customers regardless of whether it is quoted in the AI response.
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Good start.
From Chatting
to a particular plan.
We set the goal, scope and way of receiving the work. We develop the project on the basis of agreed needs and materials.
See our realizationsWhat is worth preparing for the conversation?
- Address of the website and the main services or products
- Customer questions and examples of projects carried out
- Access to search data and contact targets if collected
You don't have to have the specifications in place, and we'll work out the most important decisions together.
Before the first conversation
It's worth knowing.
Can citations in AI responses be guaranteed?
No. The choice of sources is determined by the search system. You can improve the availability, reliability and usability of the site, but do not promise constant citation or specific position.
Do I need a separate page for every question?
No. Short related questions can be explained on the service page. Separate material makes sense when the subject needs to be developed and helps the user make a specific decision.
Where to start if the page is already visible?
From the evaluation of current subpages and data. We preserve valuable addresses and content, check gaps and plan changes in stages to be able to assess their impact.
Your next step
Let's start with your current visibility.
Show us the website and tell us what questions customers come up with. We will set priorities for the development of SEO content and technology.
Let's start with your idea.
Write a few sentences about the project or call me.