SEO in website development Visibility begins in the structure.

Map of themes before drawing subpages

Before the graphic design is created, we order the offer and questions of the recipients. Each important subpage receives one main topic and a clearly defined next step. The service page, guide and implementation may cover the same area, but they should respond to other needs.

In practice, we prepare a list of addresses along with the page name, main content, planned title and sources of materials. Then you can see missing descriptions, repeated themes and places where several services require a common explanation. Only on this basis do we establish the menu and layout of the section. This approach restricts later adding the text to accidentally designed fields.

Titles, headers and content immediately available

The title of the page should distinguish it from the other subpages and clearly announce the content. The main header develops the subject, and subsequent headers lead the reader through the range, variants and answers. We prepare the search result description as a brief presentation of the benefit and content, without a list of repeated phrases.

The most important texts and links should be available in the generated HTML. Animation can help in presentation, but it should not be a condition for reading the offer. Photos receive alternative descriptions according to their function, and purely decorative graphics do not need artificial description filled with key words.

Indexing and choosing the right address

We check the compatibility of the canon address, internal links, redirects and site map. Versions with parameters or historical extension should not accidentally compete with the main address. Removed page without the counterpart should return the correct error rather than pretend to be a valid subpage with empty content.

Robots.txt rules and noindex tags perform different functions. The download block does not replace the command to disable it from the index. We also control the access of robots to stylesheets, scripts and images used in rendering. The working environment remains separate from production so that test versions do not become an alternative copy of the service.

The robots.txt file controls the download of resources, but it is not a certain way to remove the address from the search results. If the robot cannot download the page, it will also not read the noindex tag on it. Therefore, access to content, index rules and the selection of the canonical address are checked together. Campaign parameters should not create separate versions of the same service in the site map.

Rebuilding requires a map of old and new addresses

Before migration we collect a list of existing subpages, important inputs and links. For each address we determine whether it remains, changes place, connects to other material or disappears. Permanent redirection should lead directly to the nearest thematically equivalent. Directing everything to the main page does not solve the problem of lost content.

We also carry valuable texts, downloads, image data and established metadata. After publication, we check examples from each group of addresses, forms and links leading from outside places. We maintain the possibility of comparison with the previous version and a plan to withdraw implementation if there is a serious problem.

The migration map is built not only on the basis of the current menu. Also important are the old site maps, addresses stored in Search Console, links from other services and addresses visited by server logs. Each changed address is checked in two steps: the response of the old page should indicate a permanent redirection and the destination address return correct content. It is worth avoiding a string of several redirects and not redirecting all missing pages to the main page.

Page reception includes telephone, speed and measurement

The pre-start control includes menus, readability, forms, no horizontal scrolling and behaviour on the slower device. We measure the main content loading and stability of the system. We also verify whether the measuring tools record agreed events and the sending of the form is not counted several times.

After the publication it is worth to check the site map and selected addresses in Search Console and observe indexing. The self-notification of the address does not guarantee the appearance of results. SEO when implementing creates the basics, and later data shows which topics need to be developed and where there are technical barriers.