Offer and area of action
A description of the services, location and way of service. The customer should quickly determine whether you arrive, accept on-site or operate online.
Offer / BXM Multimedia
Online local marketing Your offer is close to the client.
We organize the company's presence in places where customers are looking for services in their area. We combine a page, information about the area of activity, profile of the company and measurement of queries into one development plan.
Let’s discuss your projectOnline local marketingIdea → project → implementation
Customised to your company
What can we prepare?
Contact details and points
Consistent hours, phone, address and directions. We check to see if your phone is easy to call, find a map and send a request.
Promotion with measurement
We plan links between local offers, content and campaigns. The evaluation is based on the quality of contacts and data about the use of the website.
Service Guide
Local marketing: how to connect the site, maps and queries from the area
A local customer often needs to establish three things quickly: whether you serve his area, whether you perform the necessary service and how to contact you. From these questions we start an action plan.
Area of activity described in reality
First, we distinguish between headquarters, correspondence address, customer service and the area of transport. This is not always the same. On the website, we clearly show where you can arrange a meeting and where the company performs the service at the client. Information about hours, phone and availability should be consistent on the site and the profiles used.
We do not build several dozen copies of the same offer with the changed name of the town. A separate local subpage makes sense when it explains the actual terms of service: access, scope, local realizations or way of arranging a visit. Examples and pictures must come from the company's activities rather than pretending to be a local experience.
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Offer that you can quickly check on your phone
A person looking for a performer in the area can view a page between other activities. He needs a clear service name, information about the scope and easy contact. A long introduction should not move these elements beyond the first screen. Details, examples and answers to questions are placed further, in orderly sections.
We check the operation of the telephone number, form and directions. We separate urgent cases from requests requiring materials for valuation. If the implementation depends on the location, the form can ask about the locality, instead of immediately requiring a full address and many data.
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Company profile and website should complement each other
If your business is eligible for the Company Profile in Google, we order its description, categories, hours and link to the relevant subpage. The selection of the category should correspond to the actual activity. The profile helps quickly find the basic information and the site develops the offer, shows the implementations and explains the terms of cooperation.
We collect reviews from real customers without creating fictitious recommendations. Answers to questions and reviews should be specific and consistent with the established method of communication. Changing hours, phone or address requires updates in all relevant places, not only on the website footer.
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Local traffic is assessed by the quality of contacts
The campaign can be limited to the area where the company actually accepts orders. Budget and message depend on seasonality, availability of terms and order value. Pay advertising and positioning have different roles, so we analyse their results separately, even if they lead to the same offer.
A large number of inputs outside the area of activity may not be of value. On this basis, we develop a description of the service, exclude missed directions and plan further materials to answer repeated questions.
Example: service company with access to the customer
The company performing the service of the equipment operates the city and certain surroundings, but does not accept customers at the mailing address. Its website should clearly describe the area of access, the types of devices, the way in which they report and the information needed before the visit.
In this scenario, a separate website explains the scope of the repairs, and the form collects the locality, model and description of the fault. Link to the guide can help prepare the application. The result of the actions is assessed by the number of contacts that concern the supported devices and region, not only all phones after seeing the advertisement.
Good start.
From Chatting
to a particular plan.
We set the goal, scope and way of receiving the work. We develop the project on the basis of agreed needs and materials.
See our realizationsWhat is worth preparing for the conversation?
- Services, localities and actual area of service
- Current contact details and implementation materials
- Most common customer questions and purpose of marketing activities
You don't have to have the specifications in place, and we'll work out the most important decisions together.
Before the first conversation
It's worth knowing.
Is local marketing needed by a company operating all over Poland?
It can support the service of branches or specific areas. First, we determine whether the location actually affects the customer's choice and how to link this range with the nationwide offer.
Do you need a new page?
Not always. We often start by arranging the existing offer, contact and data of the company. The new project is proposed when the current service makes it difficult to carry out these tasks.
Does action guarantee first place in maps?
No. Visibility depends on many factors. We agree on concrete work, measurement and development plan, without a promise of a specific position.
Your next step
Where and how do you serve your customers?
Describe the service and area of operation. We will determine which contact points and content need improvement.
Let's start with your idea.
Write a few sentences about the project or call me.