Communication plan
We determine the audiences, topics and rhythm of the publication. We choose the channels according to how customers use them, not the popularity itself.
Offer / BXM Multimedia
Social media for companies Coherent communication, subject-by-topic.
We help you plan your brand's presence in social media. We select topics, materials and links to the website so that publications explain the offer and support contact with the company.
Let’s discuss your projectSocial media for companiesIdea → project → implementation
Customised to your company
What can we prepare?
Publication materials
We combine texts, graphics and short materials with brand identification. We agree formats, sources of information and acceptance.
Cooperation with the team
We determine who provides knowledge about the company and answers questions. Summarizing helps you choose the next topics.
Implementation and further cooperation
Communications conducted regularly.
The presence on social media requires topics, materials and efficient acceptance. The plan is adapted to the audiences and capabilities of the team.
Direction of communication
We select channels, topics and the role of the profile in contact with the customer.
Publication plan
We agree on formats, materials and deadlines for the communication of information by the company.
Evaluation and continuation
We analyze reactions and transitions to the website. We develop topics that help customers to know the offer.
Service Guide
Social media of the company: content plan combined with website and offer
The presence on social media makes sense when it helps the recipients to get to know the company, understand the offer or take the next step. We start with the role of the channel, and then we determine the number of publications.
Selection of channels by recipient and resource
Not every company needs parallel activity on all platforms. We check to whom it directs the offer, what topics it can develop and who will deliver the material. A channel based on regular video requires a different background than a profile that publishes studies and examples of implementation.
We also set responsibility for comments, messages and content acceptance. Lack of efficient contact support may even weaken a well planned campaign. The schedule should correspond to the real opportunities of the team, with a place for current events and updates of offers.
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Topics arising from customer questions
The publication plan may include clarifications of services, work stages, product presentations, answers to questions and actual realizations. Each material should have its own purpose. Not all posts must be sold directly, but the recipient should understand their relationship with the company's activities.
For example, a builder can show the preparation of the measurement, selection of the material and receipt of the implementation. Such a cycle helps the customer to make a decision better than a series of general quality declarations.
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Materials tailored to the channel and brand
We design the layout of the materials so that the company's name, content and most important message are also readable on a small screen. Vertical, square and horizontal versions can not always be created by simple trim. It is worth planning safe areas for subtitles and presentation of details.
The animation or video should support the message, not replace it. The subtitles help viewers without sound. We connect the materials to the page with an appropriate offer or guide, instead of always sending it back to the main page.
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Assessment of activities outside the number of likes
The scope and reactions help to assess interest, but do not replace information about queries and sales. We also analyze the transitions to the website, news, typical questions and the usefulness of materials in trade talks. Conclusions from comments may become subject to subsequent articles.
The report should show what has been done, what has been learned and what is worth changing. We do not identify an increase in the number of followers with an automatic increase in revenue.
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Example: one implementation as a material cycle
Instead of publishing only the final photo, the company can show the customer's problem, choice of solution and effect of work. Each element of the cycle responds to another question of the recipient. A short post presents the subject, and a full description of the implementation on the site includes scope, conditions and additional photos. This arrangement gives the material a clear goal.
Before publication we determine what information and photographs can be disclosed. We do not match sales results or opinions that the client has not confirmed. If questions about the materials used or the course of work arise, it can be developed in another post or guide book. Thus, the communication plan uses the actual knowledge of the team.
Good start.
From Chatting
to a particular plan.
We set the goal, scope and way of receiving the work. We develop the project on the basis of agreed needs and materials.
See our realizationsWhat is worth preparing for the conversation?
- Profiles and examples of existing publications
- Recipients, topics and objectives of communication
- Available photos and person to accept
You don't have to have the specifications in place, and we'll work out the most important decisions together.
Before the first conversation
It's worth knowing.
Do you have to be on every platform?
No. The choice depends on the recipients, the nature of the offer and the resources of the team. Better start with the channels for which useful materials will be created.
Who responds to customer messages?
We set this up before we start. Questions requiring knowledge of the order or service should be addressed to the right person in the company.
Can existing pictures be used?
Yes, after checking the quality, matching to format and rights to use. We will also indicate materials that are worth supplementing.
Does running a profile involve responding to messages?
Moderation, private answers and handling of situations requiring response are determined separately. You need hours of service, a path to convey questions and information that can be made available to customers.
Your next step
Communications conducted regularly.
The presence on social media requires topics, materials and efficient acceptance. The plan is adapted to the audiences and capabilities of the team.
Let's start with your idea.
Write a few sentences about the project or call me.