Idea and scenario
We determine the recipient, the main message and the order of the scenes. Each element should support the subject and a clear ending.
Offer / BXM Multimedia
Multimedia Image and movement with a clear message.
We prepare multimedia materials for presentation of brand, product and service. We combine script, graphics and animation with conditions in which the recipient will see the material.
Let’s discuss your projectMultimediaIdea → project → implementation
Customised to your company
What can we prepare?
Graphics and animation
We design a frame consistent with brand identification. Traffic helps to show the product, explain the service or guide it through information.
Publication formats
We select the proportions, length and versions of the material to the place of issue. We also check the readability on a small screen and without sound.
Implementation and further cooperation
One idea, a lot of publishing places.
The animation and multimedia materials are adapted to the channel and tasks. Otherwise, a short message is received in the campaign, or a presentation of the product on the website.
Screenplay
We determine the recipient, the message and the action to encourage the material.
Formats
We select proportions, length, subtitles and versions to a page or campaign channel.
Next installments
We update the transmission and prepare variants according to the new offer and results of the campaign.
Service Guide
Multimedia on site and in campaign: message, format and speed
Animation, film or interactive presentation should help you understand the product. We select the format to the subject and the place of publication, taking into account the readability, availability and cost of loading.
Screenplay before the visual effect
First we determine what the recipient is to remember and what action he can do further. The presentation of the process requires a different arrangement than a short advertisement of the product. The script organizes the order of information, text, shots and time needed to read messages.
It is worth starting with a simple sketch before final illustrations and animations are created. This makes it easier to improve the narrative and length of the material. The visual effect is intended to strengthen the explanation, not hide the lack of specific information about the service.
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Versions adapted to the places of publication
Materials per page, for presentations and for social media may require different proportions. Important subtitles and the product must fit in a secure area of the frame. Automatic trim often removes just this fragment that carries the main message.
We agree on the formats, duration and language versions needed. If the material is played without sound, we prepare appropriate subtitles or visual transmission. Source files, music licenses and rights to used images should be covered by clear arrangements.
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User-friendly animation
The movement may indicate an interaction or display a change of state. It should not hinder reading or blocking control elements. Longer automatic sequences require a way of stopping, and those limiting animations should receive a calmer version.
The key information must also remain available when the film is not reproduced. Text description, replacement image and available buttons help to use the material under different conditions. Controls are not designed solely under mouse invading, because the phone does not have such a way of handling.
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Publication without burdening the entire website
We select resolution and compression to the size of the presentation. Large film should not always get married immediately after entry. The material below the page can be launched on request, with a slight miniature and reserved location in the layout.
After implementation, we measure the impact on the speed and stability of the view. We also check the weaker connection and behaviour after stopping and re-creating. Successful publication combines image quality with a reasonable transfer instead of evaluating the material solely on the fast computer of the author.
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Example: Product action display
A short presentation may show product preparation, performance of the main activity and result. The script focuses on one application so that the recipient does not have to guess the order. If the detail is relevant, we plan to zoom in and readable signature, instead of counting on the user to enlarge the film.
The material may appear next to the text manual and the contact button. In the social channel it needs a shorter introduction and a matching frame. The arrangement of both applications before production limits later revisions. After publication we check whether miniatures, subtitles and playback work in the target place, not only in the source file.
Good start.
From Chatting
to a particular plan.
We set the goal, scope and way of receiving the work. We develop the project on the basis of agreed needs and materials.
See our realizationsWhat is worth preparing for the conversation?
- Material purpose and main message
- Logo, photos and recordings held
- Publications sites and proportions needed
You don't have to have the specifications in place, and we'll work out the most important decisions together.
Before the first conversation
It's worth knowing.
What materials are worth supplying?
Logo, identification rules, photographs or recordings, main message and planned publication sites. We also establish rights to use the materials.
Can animation work on the site without a heavy film?
Simple illustrations can be prepared as vector graphics and light animation. The choice depends on the script and expected effect.
Will there be different proportions?
If needed in the planned channels, we include them in the range. We check cladding and subtitles separately for each format.
Will animation slow down the site?
The impact depends on the technology, size and method of deposition. For simple effects we use light solutions, and larger materials are loaded when needed. Content and buttons should also work without animation.
Your next step
One idea, a lot of publishing places.
The animation and multimedia materials are adapted to the channel and tasks. Otherwise, a short message is received in the campaign, or a presentation of the product on the website.
Let's start with your idea.
Write a few sentences about the project or call me.