Cooperation with the graphic designer is more effective when you know what the problem is to solve the project. A structured briefing and specific feedback help to refine the material without accidental changes in direction.
Describe application, not only expected appearance
Tell us where the project will be used, who will see it and what the recipient should understand. Banner, folder, page and location marking have other limitations. Important are format, viewing distance, content quantity and relation to existing materials.
If you are looking for graphics in Warsaw with a view to joint meetings, set their goal. The workshop can help collect requirements, but daily adjustments are often more convenient to communicate in an orderly form. The choice of channel should help to make decisions, not multiply the meeting.
Prepare materials in one version
Pass the current logo, texts, photos and identification rules if any. Mark the final and working elements. Explain whether the graphics can shorten the content or changes require additional approval. Also, determine the possibility of using the images and fonts provided.
For example, the draft leaflet may require the selection of the most important information from a long offer. If the whole text is to remain unchanged, you need to consider a different format instead of reducing everything to difficult to read size.
Remarks that lead to improvement
The comment “something doesn’t fit” signals the problem, but does not indicate its effect. Try to describe what you can’t find or what you read differently than intended. The designer can then propose a solution instead of performing a series of unrelated shifts.
- "Service name dies next to the photo" describes the hierarchy.
- "It is not known how to sign up for a meeting" refers to the action.
- "This colour does not appear in our other materials" indicates inconsistency.
- ‘Reprint in this size is illegible’ specifies the conditions of use.
Collect decisions before the next version
Select the person connecting the team's comments. The conflicting comments should be explained internally before they reach the performer. After each round, save what has been approved and which still requires refinement.
Read about the preparation of common rules in the material identification in daily work, about printing control in the guidebook receipt of the draft business card.
