Objective and structure
We set up promoted services, locations and campaign division. Each group of advertisements should lead to a matching offer.
Offer / BXM Multimedia
Google Ads Advertising leading to the right offer.
We help plan Google Ads campaigns and target sites. We combine a message, a group of recipients and a measurement of contacts to make the budget serve a specific purpose of the company.
Let’s discuss your projectGoogle AdsIdea → project → implementation
Customised to your company
What can we prepare?
Advertising and target page
We prepare messages and check their follow-up after clicking. Clear service range, contact and convenient form are important.
Measurement and optimization
We agree on the budget, the events to measure and the way in which we report. Results help limit missed entries and develop working directions.
Implementation and further cooperation
From clicking to valuable contact.
The campaign requires consistency of queries, advertisements and the target page. Conducting includes an analysis of traffic, costs and quality of the obtained contacts.
Objective and measurement
We determine valuable activities, scope of measurement and responsibility for the advertising account.
Advertising and website
We adjust the messages to the offer and check the way from the entry to the form.
Optimisation
We analyze inquiries, exclusions and results. We settle the media budget and service according to agreed rules.
Service Guide
Google Ads: from campaign goal to query value assessment
Advertising should lead to a specific offer and have a clearly defined purpose. The preparation of the campaign includes not only messages, but also the target page, measurement and rules for working with the budget.
Business objective before choice of advertising format
Otherwise, we plan a campaign for an online purchase store, or for a service requiring a conversation, or for a company introducing a new offer. We determine which action is valuable: purchase, proper inquiry, appointment or telephone contact. Just click the advertisement does not mean getting a customer.
Before starting, we need information about the margin, availability, service area and possibilities of accepting new orders. Not every product should be promoted by the same budget. We separate the cost of the platform's emissions from the preparation of materials, campaign handling and changes on the site to make the scope of cooperation clear.
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Coherence of the query, message and target page
If the advertisement concerns a particular service, the visitor should be given a description of it, rather than looking for it again throughout the service. The header, benefits, scope and call for contact must correspond to the promise of the advertisement. It is particularly important that the information about the price, time and limitations of the offer is consistent.
On the target page we remove obstacles to decision making: illegible conditions, excess fields and too heavy materials. This does not mean shortening content at any cost. For a complex service, the customer may need extensive explanation, but the most important information should be found without searching the entire page.
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Measurement that does not count one contact several times
Before starting, we determine when the form or order is actually sent. Clicking the button and the correct completion of the process are different events. We test incorrect data, refresh the confirmation again and transfer between devices, if it is included in the agreed measurement.
We adjust the data collection to the privacy settings of the website and the scope of the consents. In reports we indicate limitations: some contacts can end by telephone or outside the system. Therefore, advertising data is worth comparing with the actual quality of queries, without assigning a platform for each sale of the company.
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Decision-based optimization, not only statistics
After takeoff, we analyse traffic matching, the cost of getting contact and what offers attract the right customers. We save changes with justification. It is worth assessing them in the right period of time, taking into account the number of data and seasonality, instead of drawing conclusions from one day.
We do not guarantee a certain cost of clicking or the number of orders before knowing the market and the conditions of the campaign. However, we can agree on a budget, reporting method, criteria for further testing and responsibility for materials. Long-term paid actions may complement the development of organic visibility and content.
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Example: a separate campaign for the selected service
A company offering several types of training wants to promote one course within a specified period. It needs a website with a program, target group, participation conditions and a way of reporting. Directing advertising on the overall list of all trainings would make it difficult to see if the promise from the communication concerns the right offer.
Before the issue we check availability of places and confirmation of the application. In the measurement we distinguish between opening the form and proper writing. After the deadline, advertising should not lead to an outdated offer without explanation. You can prepare a list of interested subsequent editions, but the purpose and content of the website must then correspond to this change.
Good start.
From Chatting
to a particular plan.
We set the goal, scope and way of receiving the work. We develop the project on the basis of agreed needs and materials.
See our realizationsWhat is worth preparing for the conversation?
- Promotion offer and emissions area
- Address of the destination page
- Objective of the campaign and planned budget
You don't have to have the specifications in place, and we'll work out the most important decisions together.
Before the first conversation
It's worth knowing.
Is Google Ads an old AdWords?
Yes, we have retained the senior address of this subpage, and the offer concerns Google Ads.
Do you need a new page?
Not always. First we will check if the current subpage corresponds to the advertising message and allows you to conveniently perform the expected action.
What budget is needed?
Depends on the subject matter, the area of issue and competition. The budget is determined after recognition of the target; the cost of clicks and handling is discussed separately.
Does the service fee include an advertising budget?
The budget paid for the advertising platform and the campaign remuneration are separate items, unless the offer clearly specifies otherwise. Before the start we also specify access to the account and the scope of the preparation of the materials.
Your next step
From clicking to valuable contact.
The campaign requires consistency of queries, advertisements and the target page. Conducting includes an analysis of traffic, costs and quality of the obtained contacts.
Let's start with your idea.
Write a few sentences about the project or call me.