Objective and scope of measurement
We determine which actions of the recipients matter to the company: reading the offer, moving to contact or sending a query.
Offer / BXM Multimedia
Website Analysis From visits to better decisions.
We help organize the website's statistics and translate them into a plan of changes in content, navigation and forms. The measurement range is selected for the purpose of the service and the available system.
Let’s discuss your projectWebsite AnalysisIdea → project → implementation
Customised to your company
What can we prepare?
Statistics and configuration
We check the available data, the way they are collected and the quality of the compilation. The scope depends on the solution implemented.
Conclusions and development
We combine observations with page overview. A list of concrete improvements and how to evaluate their effects is created.
First the question, then the graph
A large number of visits do not yet tell whether the site helps customers. We start with the goal: to find the right service, to know the implementation or to contact the team. For each purpose we determine what information is available and how it should be understood. We distinguish views from the users and individual events from actual queries. Thus, the report responds to the questions of the company, instead of just presenting growing numbers.
Authorial statistical system BXM
In BXM solutions, we use a list of visits and traffic in the service. Before starting work, we check the version of the system and configuration of a particular page. We determine which periods can be compared, which subpages are taken into account and whether additional events are needed. We do not assume an identical scope in each implementation. If the data is incomplete, we describe the limitations and the plan to complete the measurement.
From observation to improvement
The statistics are combined with the content and layout of the service. If the recipients often visit the service, but rarely go further, we check the description, link to the implementation and visibility of the contact. On the phone we also look at the readability and convenience of the form. We introduce changes in stages to compare the behaviour of the recipients more easily before and after implementation.
Comparisons with the right context
The results are influenced by seasonality, campaigns and changes of the offer. Therefore, we compare similar periods and notice greater modifications of the site. A small sample of data may not be enough to decide to rebuild the entire service. In this situation, we combine statistics with a discussion with the team and review of the user path. Together we set priorities and the date of the next check.
Good start.
From Chatting
to a particular plan.
We set the goal, scope and way of receiving the work. We develop the project on the basis of agreed needs and materials.
See our realizationsWhat is worth preparing for the conversation?
- Page address and name of the system used
- The main purpose of the service and questions to data
- Available overviews and dates of major changes
You don't have to have the specifications in place, and we'll work out the most important decisions together.
Before the first conversation
It's worth knowing.
Do BXM statistics show the same data on each page?
Not always. The scope depends on the version of the system, configuration and measurement history. First we check the specific implementation.
Is the analyst improving the site's position on her own?
The measurement itself does not improve position. It helps to notice problems and choose changes in content, navigation or page operation.
Can you start without a history of statistics?
Yes. We determine the starting point, the purpose and the available measurement range. We assess the conclusions only after collecting data from the relevant period.
Your next step
Let’s talk about your project.
Tell us what your company needs. We operate all over Poland.
Let's start with your idea.
Write a few sentences about the project or call me.