Logo and variants
We are working on a clear sign and versions for different applications: small screen, print, bright and dark background.
Offer / BXM Multimedia
Visual identity A brand that's easy to recognize.
We design a logo and a coherent visual system for companies. We combine colours, typography and digital and printed materials to make the brand speak with one voice.
Let’s discuss your projectVisual identityIdea → project → implementation
Customised to your company
What can we prepare?
Colours and typography
We establish a palette, hierarchy of texts and rules for the assembly of elements. We check how they work on the site and in everyday materials.
Materials and rules
We select the necessary templates: business cards, documents, presentations or graphics for publication. We save the rules of use of identification.
Implementation and further cooperation
The brand is also coherent after the premiere.
The identification system should work in the team's daily materials: on the website, in offers and campaigns. We prepare rules that make it easier to maintain coherence.
Brand Review
We're checking the current materials, the recipients, and the places where the company appears.
Application system
We agree on the variants of the sign, colors, typography and examples of use on screen and in print.
New materials
In the following stages you can develop templates, campaign graphics and further points of contact with the brand.
Service Guide
Visual identification: a coherent system for the website and materials of the company
Logo is part of the identification, but does not itself define the appearance of all communication. We design rules that help maintain visibility on the site, documents and promotional materials.
The context of the brand and the place of use
Before designing, we collect information about the recipients, the nature of the offer and the method of communication. We check where the sign will be used: in the header of the page, on the phone, in the presentation, on the printout or marking. These applications affect proportions, detail and prepared variants.
Reference materials are used to talk about direction rather than copying someone else's identification. We determine what should remain of the current image and why a change is needed. Rebranding an operating company also requires a plan to replace old materials.
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Logo, color and typography must cooperate
The character is checked on a small scale, in one color and on different backgrounds. We prepare the necessary layouts and rules for the protection field. We select colours with a view to application, not just an attractive comparison in the presentation of the project.
The typography should support Polish characters and remain readable in a longer text. On the page is important contrast and weight of font files. We determine the roles of cuts, headers and basic text so that the team does not have to design the material from the beginning each time.
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Templates and materials within the agreed scope
The system can be translated into business cards, documents, presentations, social graphics and advertising materials. The scope is defined before implementation, because logo preparation does not automatically mean the development of every possible medium. Templates are selected to the most common needs of the company.
Print files and the Internet have different requirements. We set formats, color variants and how to transfer materials for further editing. We check the licenses of fonts and external elements. The recipient should know which files to use on his own and which to transfer to the performer.
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Implementation of the rules in daily work
Useful guidelines show both correct use and typical errors: stretching the mark, too little contrast or mixing random cuts. Documentation should be proportional to the needs of the team. For a small company a simple set of rules can be more useful than an extended document without examples.
After implementation we check the consistency of pages, message footers and most commonly used materials. Subsequent projects can be developed in the same system. Review of actual applications helps detect the missing variant or template before numerous inconsistent versions are created.
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How to compare project proposals
The proposal is worth evaluating on real applications, not just on a large mark on an empty background. We check the page header, small icon, document and example of advertising material. You can see if the system retains readability and character in different proportions and with a limited number of colors.
Remarks are best addressed to the stated goal: the recipient, the personality of the brand and the way in which they are used. The personal color preferences alone do not explain all the decisions. After selecting the direction we order the necessary corrections and the range of final files. Thus the project acceptance includes its practical application, not just a single preview.
Good start.
From Chatting
to a particular plan.
We set the goal, scope and way of receiving the work. We develop the project on the basis of agreed needs and materials.
See our realizationsWhat is worth preparing for the conversation?
- Description of the company, recipients and character of the brand
- Current logo and used materials
- List of needed applications and formats
You don't have to have the specifications in place, and we'll work out the most important decisions together.
Before the first conversation
It's worth knowing.
Can you keep the current logo?
Yes, the starting point may be the arrangement of colors, typography and materials around the existing character. First we will check the quality of files and the readability of the logo.
What do I get at the end?
The set depends on the scope: logo variants, internet and print files, pallet, typography and agreed templates. We set a list of formats and rules of transfer before work.
Can identification be created with the website?
Yes. The common design allows you to immediately check the sign, colors and spelling in navigation, offer and mobile view.
What kind of files will I get after the project?
The list of files is set in the scope of: vector and raster formats, color versions, application rules and possible templates. It is also worth agreeing rights to materials and font licenses.
Your next step
The brand is also coherent after the premiere.
The identification system should work in the team's daily materials: on the website, in offers and campaigns. We prepare rules that make it easier to maintain coherence.
Let's start with your idea.
Write a few sentences about the project or call me.