The cost of identification depends on strategic decisions, the number of applications and the method of transmission of the system. The valuation should separate design from production and subsequent implementation of materials.
Describe the starting point of the brand
Without a fixed name and direction, the company needs a different range than a team with a ready-to-use logo and consistent materials. Join the query with the current resources and point out problems. This allows you to recognize what you need to create, improve or keep.
Do not compare packages only with the number of files. A large package of exports of one character does not mean the same scope as designing rules for the page, presentations and printed materials.
Separate parts of the order
The valuation may include analysis and direction, the development of a sign, a graphic system and specific applications. Photographs, texts, printing or updating of existing media may appear separately. The scope should indicate which elements are included in the price.
For example, the design of a business card is not an automatic order of its effort. Similarly, a model of a website showing identification does not necessarily mean a functioning service. These differences need to be explained before cooperation begins.
Select first applications
If the budget is limited, indicate the materials used most often. You can plan the system basis and later extensions. It is important that the first stage has a coherent range, rather than being a random selection of the cheapest positions.
Ask for:
- the stages and manner of approval;
- preparing options;
- the scope of the instructions;
- files transmitted to the team;
- rules for the use of materials;
- the cost of additional adaptations.
Include work after project approval
A new identification must be introduced to the actual contact points. A list of media and persons responsible for the change is required. The current price will be obtained only after agreement of a specific range with the contractor. A reliable offer should help compare responsibility and results of the work. use of the system in the team and brand and product line relationships.
