Audit and priorities
We check the indexing, structure, content and operation of the website. We determine which obstacles should be removed first.
Offer / BXM Multimedia
Search engine optimisation Let the right recipients find you.
SEO combines useful content, technical order and regular analysis. We help you develop the visibility of the site around the services your customers are looking for.
Let’s discuss your projectSearch engine optimisationIdea → project → implementation
Customised to your company
What can we prepare?
Content and architecture
We organize sub-pages of services, titles and internal links. Each page should respond to the specific need of the recipient.
Measurement and development
We observe the displays, clicks and agreed actions of users. The results are used to select subsequent changes.
Implementation and further cooperation
Visibility developed from data.
SEO combines an efficient website, answers to customer questions and regular impact assessment. The starting point is diagnosis, and subsequent changes arise from the data and needs of the company.
Investigations
We analyze indexing, structure, important subpages and queries in Search Console.
Implementation of priorities
We order technical errors, content of services and links. Each change has a specific purpose.
Measurement and development
We compare clicks, queries and contact quality. We develop areas that meet the needs of the recipients.
Service Guide
Page positioning: from diagnosis to queries from customers
Visibility is important when the right person hits the site, understands the offer and can take the next step. Below we explain how to combine work on content, technique and measurement into a single SEO plan.
First, we determine what questions to fight for.
A list of popular phrases is not a strategy yet. Otherwise, a person is looking for a comparison of ways of solving the problem, or someone choosing a contractor, or even another client seeking instructions. For each group you need to prepare the right type of page: guide, service description, execution or answer to a question about service.
For example, a roofing company may need separate materials to select coverage, execution and valuation conditions. It does not have to create three almost identical texts for varieties of the same service name. We start with an offer, customer questions and current results, then assign topics to specific addresses.
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The audit should end in the order of work
We check whether valid subpages are available, have correct server answers and can be read by search engine robots. We also analyze titles, headers, duplicate addresses, links between pages and the behavior of the service on the phone. We save problems along with an example, effect and way of checking the patch.
First, we remove obstacles to access to or indexing the offer. The next stage is the most important pages for queries and sales. Minor adjustments to the little visited addresses should not dispel work on a substantial service, the description of which does not explain the scope, costs or course of cooperation.
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Expanding Content That Helps Make a Decision
A good description of the service answers the questions: for whom is the solution, which includes what it requires from the client, what the valuation depends on and what the reception looks like. It needs concrete differences between variants and not subsequent quality assurances. Information about implementations and limitations allows the reader to assess whether the offer fits his situation.
In an existing service, it is often worth adding a strong subpage instead of creating a new one for each phrase. We combine related materials with descriptive links. The guide reader can go to the right service and interested in a service to example implementation. The text remains natural also when we remove the city name or the main phrase from it.
How to measure progress without confusing motion with effect
We compare queries and subpages in Search Console, taking into account seasonality and whether the move concerns the company's name or services. In analytics we check the next steps: contact, sending a form, starting a purchase or other agreed action. A large number of entries on the guide does not automatically mean more valuable queries.
The report should show the work done, the changes observed and subsequent decisions. If displays are growing, but users do not click, we analyze the subject and the way the result is presented. If they come to the page but do not contact, we check the content, form and terms of the offer. We do not assign any change to the position of one amendment.
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Scope of cooperation and realistic expectations
The cost of work is affected by the technical condition, the size of the service, competition, the number of topics and availability of materials. We determine separately the responsibility for the development of texts, programming implementations and approval of industry information. Therefore, the plan does not stop at recommendations that no one is to implement.
It is impossible to honestly promise a fixed first position or a deadline in which each page achieves the same result. However, you can define the scope of work, meters, reporting methods and priorities. After the conversion or change of offer the plan needs to be updated. SEO is a process of developing the site, not a single addition installed during publication.
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Good start.
From Chatting
to a particular plan.
We set the goal, scope and way of receiving the work. We develop the project on the basis of agreed needs and materials.
See our realizationsWhat is worth preparing for the conversation?
- Address of the website and key services
- Supported markets and customer groups
- Available traffic and query data
You don't have to have the specifications in place, and we'll work out the most important decisions together.
Before the first conversation
It's worth knowing.
Can you guarantee the first position?
No. Positions also depend on competition and search engine systems. However, you can determine the scope of the work, the way in which you report and specific problems to solve.
When will the effects be seen?
It depends on the state of the site, the subject matter and the competition. First you need a diagnosis. Changes are observed over time, instead of evaluating the project after one reading position.
Is SEO worth planning for a new page?
Yes. The structure of addresses, distribution of services, content and redirection should be part of the project. This means that fewer things need to be repaired after commissioning.
How is SEO different from AEO and GEO?
SEO deals with visibility in search results. AEO and GEO describe responses and generic search activities. The common basis is a technically accessible website, clear information and reliable sources. It is not possible to guarantee that AI is quoted.
Your next step
Visibility developed from data.
SEO combines an efficient website, answers to customer questions and regular impact assessment. The starting point is diagnosis, and subsequent changes arise from the data and needs of the company.
Let's start with your idea.
Write a few sentences about the project or call me.