Page Care and Development The publication is only the beginning.

Taking care starts with a review

We check technology, environment, access to domains and hosting and the way copies are made. Integrations, licenses and documentation are also important. Without this, it is difficult to determine responsibility for failure and to make changes safely.

The list of arrangements should indicate account owners, renewal dates and contact persons. Passwords and accesses are transmitted via an agreed channel, with the appropriate scope of permission. The review allows to distinguish current service from repairs requiring a separate stage.

Updates and copies with reproduction procedure

Changing the version of the software may affect the forms, panel and integrations. Therefore, the scope of the test should include the most important activities of the user. Depending on the service, a trial environment is needed and the possibility to withdraw implementation is necessary.

Backup is only useful if you can play the right files and data from it. We set the frequency, storage place and expected range of playback. Other requirements have a simple offer page and other shop with orders affecting all day long.

Notifications, priorities and responsibilities

Form failure, typo and new module are not the same type of work. We agree on the application channel, the information needed for diagnosis and the method of determining urgency. Response time should be distinguished from the time of full resolution of the problem, especially when an external supplier participates.

A transparent range indicates what includes continuous service and what requires valuation. The application should contain the page address, behavior description and expected result. This means that less time takes to play the problem and more repair it.

Development based on user needs

We create a change plan from customer questions, data about the use of the site and the company's purposes. It may include expanding descriptions, simplifying the form, improving the speed or a new module. Any major change should be justified and the way to check the effect.

We regularly verify the actuality of the offer, links and operation of the website on the phone. The results are compared in the appropriate context, taking into account seasonality and changes in movement. Care does not mean constantly adding functions, but maintaining a service that remains useful and efficient.

After a larger update, we see not only the total number of entries, but also the most important subpages and queries. In Search Console you can compare clicks, displays and index reports before and after the change. A sudden decline in a single service requires checking its address, redirects, availability and content. The results are not assessed solely by manually searching for one phrase, as the view of the results depends, among other things, on the location and context of the search.

Example: changing the contact form

The company notes that the questions often lack the information needed for the valuation. Instead of immediately adding many required fields, we analyze specific messages and determine what to ask. Sometimes it is enough to provide a brief hint on the field of description or one additional question depending on the type of service.

After the change we check the form on your phone, error messages and delivery of the application. Then we compare the completeness of the new queries, remembering the number of observations. If an additional field discourages contact, the solution needs to be corrected. This is an example of the development of the website resulting from the day-to-day work of the company, rather than the desire to change the appearance.