Identification of the subject
We collect information about service, recipients and customer questions. We determine what facts and examples can be used.
Offer / BXM Multimedia
Copywriting and content per page Texts that help you understand the offer.
We prepare texts for company websites, service subpages and promotional materials. We combine the language of the recipient with the facts about the company, a clear structure and search needs.
Let’s discuss your projectCopywriting and content per pageIdea → project → implementation
Customised to your company
What can we prepare?
Structure and editorial board
We organize headers, descriptions and next steps. The text should be understood when reading the whole and quickly browsing.
Verification and implementation
The material is transferred for substantive verification. The scope may also include introduction to the CMS and adaptation to the project.
Implementation and further cooperation
The contents that remain valid.
Good service descriptions explain the scope and help you make a decision. The development of content starts with company knowledge, customer questions, and arranging existing materials.
Brief and sources
We collect information about the service, conditions, recipients and experience of the company.
Text and editorial
We prepare the structure, answers and calls for action. The company verifies the facts before publication.
Update
We review changes to offers, questions and search data. We supplement the content instead of multiplying similar subpages.
Service Guide
Content per page: From company knowledge to useful answer
A good text does not consist in repeating the name of the service. It should explain for whom is the offer, what includes and what depends on the customer's decision. SEO is part of this work, together with readability and reliability.
Source materials instead of general promises
We collect information about the recipients, the scope of services, the way in which the company is implemented and the most common questions. Discussions with the team, descriptions of completed projects, documentation of products and examples of queries are helpful. These include details that distinguish the company from competition.
Claims about experience, deadlines, certificates and results need confirmation. If there is no data, we do not replace them with imaginary statistics or customer recommendations. We can describe the procedure, selection criteria and scope of responsibility, clearly separating the example from the actual implementation.
A separate role for the offer, guide and implementation
The service site helps to select the contractor and understand the terms of cooperation. The guide responds to a specific problem, and the implementation description shows the application of the solution. These materials may lead to each other, but should not be copies of the same text with another header.
Before writing, we assign the subject to the address and determine the scope. This does not create competing subpages with almost identical content. The development of the service starts with missing answers, rather than creating mechanical variants of the keyword.
Expand Subject:
Structure that can be quickly reviewed
At first we give the most important answer. We further develop the scope, mode of action, decisions and limitations. Middles should describe the content of the section, and short paragraphs make it easier to read on the phone. Letters and comparisons are used where they actually organize information.
Service-related phrases appear naturally in the title, headers and content. Meta description is a brief announcement of the page, not a directory of all possible queries. Links are called so that the reader knows what he will find after clicking. There is no single number of words guaranteeing good positions.
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Acceptance, publication and subsequent update
The ready material requires substantive verification on the part of a person who knows the offer. We check the compatibility of names, scope, contact details and price information. After publication we control the layout, links and whether the content is also available without launching any additional effects of the website.
The text does not need to remain unchanged. New customer questions, changing the service or experience with the implementation are a good reason to update. By simply shifting the date without a significant change does not improve the material value. The content development plan is combined with traffic data and the quality of queries.
Example: conversion of the general description to a specific offer
The phrase “we offer comprehensive solutions of the highest quality” does not explain what the company is doing. In the description of the service, it is worth indicating the recipient, the scope, stages and information needed for the valuation. If the deadline depends on the delivery of the materials, we describe this dependence instead of declaring one number of days for each order.
An example structure can lead from the client's problem through available options to how to start cooperation. The link to implementation shows application and the link to the related service develops detail. Each paragraph then has a task. The editorial also involves removing repetitions, so the extension of content does not mean maintaining all the sentences to date.
Good start.
From Chatting
to a particular plan.
We set the goal, scope and way of receiving the work. We develop the project on the basis of agreed needs and materials.
See our realizationsWhat is worth preparing for the conversation?
- Service description and most common customer questions
- Current texts and sources of information
- Communication tone and authorising person
You don't have to have the specifications in place, and we'll work out the most important decisions together.
Before the first conversation
It's worth knowing.
Will you improve existing texts?
Yes. We can organize the structure, shorten the unclear passages and indicate the information to be completed, keeping the necessary facts.
Do you prepare the lyrics under the SEO?
We take into account the subject of the page, the intention of the recipient, titles and natural links. The starting point is a useful answer, not repeating one phrase.
Who approves the company's information?
The person responsible for the customer's side. Verification is needed especially in terms of parameters, prices and scope of obligations.
Does SEO have to repeat the phrase repeatedly?
No. The most important are a clear topic, complete information and natural language. Service names help the recipient understand the page, but repeating words without additional value makes it difficult to read.
Your next step
The contents that remain valid.
Good service descriptions explain the scope and help you make a decision. The development of content starts with company knowledge, customer questions, and arranging existing materials.
Let's start with your idea.
Write a few sentences about the project or call me.