Copywriter can prepare offers texts, articles and interface messages. However, the scope of cooperation should distinguish between research, writing, verification of facts, correction and publication in the panel.
Set the result to be achieved
The order of “texts to the website” is too broad to define the work. A list of materials is needed: home page, service descriptions, company information, articles or short messages. Each type requires a different approach and a different level of knowledge about the business.
It is also worth pointing out the recipient, the purpose and the place of publication. The description of the product to the catalogue, campaign text and guide may cover the same issue, but should not be one content copied without adjustment.
Separate knowledge gathering and validation of facts
Copywriter can conduct a conversation, organize the materials and check the available sources. However, he should not invent the scope of the service, customer results or product parameters on his own. For confirming the company information, you need a person on the ordering side.
- The contractor shall be responsible for the agreed form and editorial board.
- The owner of knowledge confirms facts, scope and limitations.
- The authorising officer shall collect the team's position.
- The publisher checks the material in the target layout of the page.
One person can perform several roles, but responsibility should remain clear.
Agree amendments and additional materials
Specify the number or way of conducting editorial rounds and what it means to change the brief. A new group of recipients may need to rewrite the text rather than a minor correction. Separately specify the selection of photos, metadata, linking and introduction of material to CMS.
Receive text by match to task
Check whether the title and introduction announce what the material actually explains. Rate the language, sources, repetitions and compliance with the offer. There is no need to order any text from an external author; the company can write itself if it has competence and time for editing. Preparation of the materials makes it easier to prepare the materials brief for copywriter. A well-established range allows you to use the author's skills without taking responsibility for unknown facts.
