The card should make it easy to return to the conversation. It is worth choosing the most important data and planning a link to the current information, instead of placing all the channels of the company on a small format.
Choose the contact appropriate to the situation
The person who gives the card can represent a specific service or a whole team. Think about whether the recipient should call directly, write to a common mailbox or visit a website. Too much equivalent data makes it difficult to choose the next step.
The name, role and name of the company should form a clear layout. An additional slogan cannot dispel the number or address that the client will actually use. With a long position it is worth considering shorter, understandable record.
The QR code should lead to a specific
Before adding the code, set the destination. This may be the current contact subpage or presentation of the relevant service. The recipient should understand what he will see after the scan, so a short label can be useful.
For example, the contact card of the person conducting the consultation may address information about the form of the meeting and contact details. It does not need to open an extensive home page on which the competent department needs to be re-established.
Check the durability of the solution
The address on the printed card remains outside the editor's current control. If the page is rebuilt, you need to include this link in the change plan. It is also worth knowing if the code leads directly to your own website, whether it depends on the external service and its conditions.
Before printing, check:
- the correctness of all data of the mark after the mark;
- operation of the address without login;
- the convenience of the destination page on the phone;
- scanning the code from the sample printout;
- sufficient readability of contact also without scanning.
Keep control of the next versions
When changing a number, role or surname, update the template and mark a new version. Do not accidentally rework the old graphic file without checking the whole file. If several people are preparing a card, make one approved pattern available.
Read about the hierarchy of information in the design of a legible card, and on technical reception in preparing a business card for printing.
