The collection organizes products around a common theme, application or premiere. In the store it should facilitate the choice and lead to the current assortment, also after the campaign.
Explain the meaning of the list
Before a big banner is created, determine what connects the products. It may be a common purpose, a series of producers or a seasonal idea. The customer should understand why he is watching this set and not accidentally selected positions.
Do not replace the collection of the entire category structure. A person who knows a particular type of product still needs a simple way to catalog. The collection is an additional perspective that can help discover the offer.
Combine history with purchaseability
A short description, photo of the application and selected products can form a coherent whole. However, be careful that the extended presentation does not push the product cards too far away. The recipient should quickly move from inspiration to details of the selected object.
For example, interior arrangement can show several matching elements. Signatures should allow you to recognize each of them and explain which are available separately. Do not suggest selling a full set if the store does not offer it.
Prepare the premiere as a joint task
Confirm before publication:
- a list of products and options;
- the readiness of photographs and descriptions;
- compliance with the sales plan;
- links from advertising and navigation;
- handling of collection questions;
- the post-release review date.
If the store from Warsaw connects the premiere with the presentation in the point, clearly separate the information about the event from the possibility of ordering online. Not every buyer will participate personally.
Plan the life of the website after the campaign
After the withdrawal of some products check the entire view of the collection. It may require updating, changing the description or any other agreed solution. Do not leave an active ad leading to an empty list. address checks i product cards.
