The product card is intended to help you to make an informed choice. It needs compatible data, appropriate photos and answers to questions that will otherwise be sent to the store.
Start with data that differentiate products
Write out the features that are decisive for use. This will be different for clothing than for technical parts or interior fittings. Do not design an empty parameter table, which will later be filled with random data. First, collect actual examples of the assortment.
Names and units should be consistent. If the same dimension once is part of the description, and once the table, comparing models becomes more difficult. Also, determine who confirms the correctness of the information before publication.
Connect the variant to the photo and description
The choice of color, size or equipment must give a clear reaction. The buyer should see what variant he is watching and whether the change affects other information. Do not show the picture of the extended set without explaining what is actually included in the price.
For example, a photograph of the furniture in the arrangement may contain additives sold separately. Signature and list of elements of the set help avoid the wrong impression. The photo is intended to support the decision rather than replace an unambiguous description.
Place questions close to the decision
If customers ask for compatibility, assembly or packaging contents, the answers should be easy to find on the card. Do not transfer everything to one general help section.
Check presence:
- the key parameters;
- information on application and restrictions;
- the contents of the set;
- the documents needed to assess the product;
- a clear choice of option;
- contact with an unusual question.
Pick up a card on the actual assortment
Test the product with a long name, many variants and a modest set of photos. See the mobile version and move to the basket. Also find a way to handle missing data: empty headers should not fake complete information. basket and delivery and structure of the SEO supporting store.
