The SEO of the store starts with an understandable catalog. Categories should help to choose a product and descriptions explain differences that are not seen in the name itself.
Build the way from Need to Product
Set the product range according to the way the customer is looking for it. Otherwise, products are viewed by application, otherwise by dimension or compatibility. The main category should not replace all these perspectives at the same time.
Google indicates that connections between the pages help recognize the structure of the store. The products should be accessible by simple links leading from the category, rather than just by entering a query. See store navigation documentation.
Write a category that makes it easier to choose
Instead of a long introduction repeating the phrase, describe the most important distinctions. What parameters affect the application? What to check before buying? When to compare two models? Put answers where they will not make it difficult to browse the products.
For example, a category of lamps can explain the differences in the method of installation, and the card of a particular lamp contains its actual dimensions. Copying the same general description to each card does not solve both needs.
Check data completeness
The review of the catalogue should include:
- the names and assignments of products;
- parameters to help distinguish between variants;
- compatibility of the photos with the selected version;
- the actuality of availability;
- links to choice-related guides;
- information on receipt, if it is actually offered.
The store in Warsaw does not need a copy of each product with the added name of the district. Place local information where real service is concerned, for example at the reception point. It does not replace data about the product.
Set the order of amendments
Start with an important category and check the entire set of products. Save the shortcomings, the owner of the data and the way you confirm the patch. Only after you have sorted this section will you expand the work to the next parts of the directory. Link the overview to filter design and product fiche content.
