The website may look good, but at the address in question it may provide incorrect content or incorrect response. A technical review should cover both of these elements.
Prepare a list of important addresses
Collect subpages of offers, articles and relevant contact places. Add old addresses that have been used in campaigns or company materials. Write the desired result each time: the right content, the agreed redirection or information about a non-existent site.
Such a list is more useful than accidentally clicking the menu. It allows you to repeat the control after changing the system and distinguish the intended behavior from the error. Do not delete the address just because it is difficult to find it in the current navigation.
Compare appearance with technical response
The message “not found” can be displayed with a success code. In turn, the visual subpage can correspond to the server error. Both situations require a technical person to check.
Google describes the meaning of the answer codes and emphasizes that the success code itself does not guarantee indexation. HTTP response documentationIn practice, when receiving a receipt, save the code, the final address and the title of the received page.
Don't point everything at the main page.
For example, an old article about hosting should lead to a corresponding material, if such an successor exists. A reference to the general screen of the company does not solve the reader's question. For deleted content without the equivalent, the decision can be different and should be consciously saved.
Check also the internal links. If the menu continues through the old redirects, correct them to the destination addresses. Maintaining the old path for the recipients does not require using it in any new link.
Leave Repeated Control
The report should contain the address, result, decision and person responsible for the amendment. After implementation, go back to the same list. Please include the phone and the address opened without prior visit to the page. Read more about the order of action in SEO Audit Guide.
