A specific question allows the contractor to assess the scope of the work needed. It is worth describing the offer, the current page, the activities and capabilities of the team, instead of asking only for the price of several phrases.
Describe page and reason for action
Specify the address, the most important services and the purpose of cooperation. Explain whether it is about developing existing visibility, a new offer, rebuilding or a worrying change of movement. These are different starting points that may require different analysis.
Include information about the system and planned changes if you know them. You do not have to guess the technical details. Simply indicate the person who can confirm them and whether the company has the ability to implement the recommendations.
Show actual priorities
Indicate the services that the company wants to develop, and the area of actual service. Save customer questions and difficulties noted on the site. List of competitors may be an auxiliary context, but will not replace the description of your offer and opportunities.
For example, the company may want more queries about a specific type of implementation, not any increase in visits. Such a goal allows to talk about appropriate subpages, content and assessment of contacts.
Determine the scope of the contractor's response
Ask that the proposal clearly separates analysis, content preparation, implementation and later service. It is also worth asking about assumptions, missing information and how to explain them.
In the briefing, consider:
- the address and nature of the site;
- important services or products;
- existing activities and reconstructions;
- available materials and measurement data;
- persons responsible for the acceptance;
- the possibility of implementing amendments;
- time and resource constraints.
Compare replies before decision
Check if the proposals relate to the same scope. If one includes implementation and the other involves the report itself, the price difference does not yet talk about profitability. Ask for an explanation of unclear positions instead of assuming that all tasks are included in the package.
After selecting the contractor, the briefing may become a reference point to the starting meeting. The development can be found in Preparation of SEO cooperation and evaluation of the promises in the offer.
