The start of SEO activities should give a common picture of the site's situation. Information about offer, changes to date and how to measure effects before a work schedule is created.
Find out what the company wants to develop
Not every service needs to receive the same priority. Talk about the range that the company is currently able to perform, and about the types of customers for which the offer is prepared. In case of local activity, specify the actual area of service, and with the remote cooperation do not limit the plan automatically to the city of headquarters.
For example, a company from Warsaw can conduct consultations throughout the country, but stationary training is organised only in agreed locations. These differences should be seen in content and in the assessment of later queries.
Collect Page History
Before the changes, information about previous reconstructions, transfers, deleted departments and campaigns is useful. Also note planned implementations. Simultaneous change of addresses, content and method of measurement makes it difficult to identify the causes of subsequent differences in data.
Access is given by appropriate roles and invitations instead of sending one common password. The team should know who has the authority to publish and who only prepares recommendations. Audit without a person able to make amendments easily turns into an unused document.
Save Initial Status
The common reference point may include important addresses, current content, basic visibility observations and commercial queries. It is not about collecting all possible graphs. Select data related to the set target and describe their limitations.
At the launch meeting, state:
- which sub-pages are the most important business;
- who approves the substantive information;
- how amendments will be tabled and received;
- where the actions carried out are recorded;
- When the team jointly assess progress and further needs.
Expect a plan, not a position promise
The first stage should end with a list of legitimate tasks with responsibility. The order may change after the discovery of technical problems or missing content. Such decisions need to be explained rather than hidden behind the general activity report.
Read also how to determine the scope of SEO and what the positioning time depends on.
