A good SEO offer explains what problems the site will solve. See what to ask the contractor and what information to provide before cooperation begins.
Prepare information about the company, not only a list of phrases
Before talking about positioning the website in Warsaw, describe what services you want to develop and who you can handle. Other needs are the company that accepts customers in the office, and other team working remotely for customers from all over Poland. The name of the city in the question does not explain which of these situations concerns your business.
Give the site address, list of most important pages and examples of valuable queries. If you have analytical data, decide how to make them available to the contractor with the appropriate permissions. This allows analysis to refer to the actual state of the service, instead of relying solely on the general description of the industry.
Ask what problem solves every action
The offer may include audit, improvement of content, technical changes and reporting. With each item, ask for the result to be specified. The audit should provide a list of findings and priorities; editing of content — specific materials for approval; technical amendments — implemented and verified changes.
Explain also who is following the recommendations. The bug document does not improve the page. If implementation belongs to another team, the deadline, reception method and availability of the responsible person need to be set. Failure to do so may even stop a meaningful work plan.
Example of comparison of two offers
The first proposal includes an analysis and a monthly report. The second includes the implementation of amendments and the preparation of descriptions of three services. Price differences cannot be assessed without additional work being taken into account.
Prepare a table with columns: action, result, responsible person, frequency and additional cost. Add your own responsibilities to it, such as providing information about services or approval of materials. This way you will also see how much time cooperation requires on your side.
Establish rules for reporting and termination of cooperation
The report should combine the performed tasks with observations and another decision. Ask for a distinction of changes on the page, visibility data and contact details. Make sure you have access to the materials and accounts used in the project, also after changing the contractor.
- What will be prepared in the first stage?
- Who will implement the recommendations and approve the texts?
- How will the quality of customer inquiries be assessed?
- Which materials and access will remain on the company's side?
The starting point for the strategy describes local positioning planIt will also be useful to compare costs Discussion of the components of the SEO budget.
