The SEO valuation should refer to the scope of work on a particular page. The technical state, content, structure and possibilities of implementing changes are important, not just the number of phrases selected.
First, the site recognition
Two sites with a similar offer may require completely different work. One has structured content and needs additions, the other uses an old template and many almost identical subpages. Without a review, it is difficult to assess what part of the budget concerns analysis, implementation or editorial.
Ask what assumptions the proposal is based on. If the valuation has been prepared before access to relevant information, the contractor should indicate its limitations and elements requiring confirmation.
Split main types of work
The scope may include audit, content plan, material development, technical corrections and data analysis. Not every offer includes execution of all recommendations. Some teams prepare recommendations that the customer administrator implements.
For example, repairing the category structure may require the work of a designer and programmer outside the SEO analysis itself. If this cost is not included, the schedule should not suggest that the problem will be automatically solved within the report.
Questions to compare offers
- What addresses and thematic scope does cooperation cover?
- Who develops and approves the content?
- Are the system's improvements being made, or are they only recommended?
- What does a regular report include?
- How are additional tasks valued?
- What does access to data and transfer work look like?
Compare the same elements. The low fee for a narrow range and higher for the work of several specialists is not directly comparable without writing responsibility.
The budget should be linked to priorities
If the resources are limited, choose the most important problems and materials. It is better to determine the order than to promise simultaneous improvement of everything. The valuation cannot be presented as a purchase of a guaranteed position or sale.
A regular review should explain what has been done and what needs to be decided next. budget for maintaining SEO activities, and organisation of work Optimisation priorities.
