The SEO proposal should explain the scope and way of working. General assurances about fast positions, secret methods or some return need to be clarified before cooperation takes place.
Ask exactly what to do
The list of phrases and the promise of “visibility” do not yet show work on the page. Ask for a description of analysis, content, implementations and reporting. If the offer refers to a particular problem, it should indicate how its solution will be tested.
You do not need to know all the technical details in order to expect a understandable justification. The contractor should be able to explain why he proposes a change and how it relates to the needs of the recipient.
The position guarantee does not explain the value
Search results are not a permanent place to buy under SEO. The promise of a particular item requires special care, especially when it is not known for which queries and in what context it is measured. A high score for a little useful phrase does not need to help the company.
For example, the report may display the brand name already known by current customers, except for the lack of useful information about services. Such a measurement range is not a mistake in itself, but it should not pretend to respond to all purposes of cooperation.
Expect clarity of methods and access
Ask where the content is created, what changes will cover the site and how it will be approved. Do not accept actions that no one wants to explain. The rules should be consistent with Google spam requirements.
Before the decision, state:
- access of the company to accounts and reports;
- the way in which the amendments are accepted;
- the scope of additional work;
- conditions for the transfer of materials;
- the responsibility for implementing the recommendations;
- how to discuss failures and limitations.
Search for a site plan for verification
A solid proposal may contain hypotheses and issues that need analysis. This is more useful than pretending certainty without knowing the site. It is important to know how unknown they will be checked and who will make a further decision.
Helpful determination of the scope of SEO and reading position valuation.
