Rewriting a document, correcting it and writing a new text are different tasks. Before the order it is worth determining whether it is about faithful reproduction of the material, its arrangement or preparation for publication on the Internet.
Specify the expected result
An offer scan, meeting notes and an old catalog require a different method of development. A faithful rewrite preserves the content of the source. The editorial may change the order and sound of sentences, and the adaptation to the page also takes into account the headers, links and questions of the recipient.
When transferring the materials, the payer should indicate which elements may be modified and which must remain accurate. This applies especially to product names, symbols, numbers and approved wordings.
Identified text needs to be checked
OCR tools can help to convert a document image into text, but the result should not be found without checking for publication. Similar characters, word divisions, tables and column order can be a source of confusion. The reception should include comparison with source material.
For example, a product card containing several similar model designations requires separate checking of each symbol. A correct styling will not compensate for the assignment of dimension to the wrong position. A person who knows the offer should accept substantive data.
Do not copy the whole layout from the document
The printout and website are read under different conditions. A multi-column directory can be converted into logical sections and lists instead of playing spaces. The header should remain a header, and the table should serve to compare data, not force the position of paragraphs.
Before publication check:
- up-to-date information and contact details;
- compliance of the numbers with the approved source;
- a breakdown into individual issues;
- correct links and file names;
- the possibility of using the materials supplied.
Set the way of acceptance
With a larger set, prepare a sample representing difficult documents first. Agreed format, marking doubts and scope of correction. Then apply the approved rules to other materials. Cooperation can take place remotely; it is important to provide clear sources and comments.
If the purpose is a new text and not to rewrite an existing text, it will help brief for copywriter i process of development of corporate content.
