The leaflet may start a contact that the recipient continues on the phone. The QR code or address should lead to specific information consistent with the printed message.
Select Link Target
Think about what the recipient should see after passing the leaflet. Full description of the service, recording for the event and directions are different goals. One general address on each action can force the customer to re-search the subject.
The short signature on the code should explain where it leads. It does not require the recipient to guess or scan only to check the meaning of the action. Also leave a clear contact or address suitable for the project.
Keep the message compatible
For example, a leaflet inviting you to a specific service in Warsaw should open a page describing this range and the actual rules of service. If a general screen with another offer appears, the recipient must recreate the missing connection himself.
Take care of similar names and recognizable graphic elements. The site may contain more content, but its beginning should confirm that the user has come to the right place.
Check the code on the finished material
Test the real-time printout on several devices and in typical conditions. Do not rely solely on a large image of the code on the monitor. Keep the requirements of the code-generator tool and printer.
The inspection shall include:
- the correctness of the encrypted address;
- Print scanning;
- opening the relevant sub-page;
- the readability of the content on the phone;
- the operation of the form or contact;
- no unnecessary steps along the way.
Plan to maintain the address
The paper material can return to the recipient long after the action is completed. Determine what will be available later at the address indicated. The campaign change should not automatically leave an error or an incomprehensible page. Keep a map of the addresses used and the decision to continue using them. See redirection control i correction before printing.
