Even a successful draft leaflet requires a separate check before printing. Data correction and test reading in real size help to catch errors invisible on zoom.
Close one version of content
Collect corrections from those responsible for the offer, contact and action organization. Do not transfer them from a few parallel messages without a common summary. Mark the version intended for printing and indicate the person who will approve the whole.
Check the phone numbers, addresses, dates and scope of the promotion in particular. The material distributed in Warsaw can lead to a specific point or event; a mistake at the place or time undermines the sense of the whole action, even if the graphics look attractive.
Read differently than during design
First read the text in natural order. Then check the data itself, regardless of the sentences. Make a test connection between promise, conditions and call for action: do they describe the same offer?
For example, the consultation header should lead to the right way of setting it up. If the QR code opens a general page on which this service is hard to find, the project also needs to be worked out outside the print file.
Do a sample on a scale
The test print does not need to map the final colors to help evaluate the size of the text and order of the information. Fold it as planned if the leaflet is folded. See what you can see after closing and after first unfolding.
Separately agree with the printer:
- the format and method of submission;
- the requirements for file preparation;
- areas safe for content;
- the colour control method expected;
- the date of approval and production.
Keep the production version
After acceptance, save the file sent to the printer along with the date and confirmation. The later addition should start with the check of the offer, not with the automatic use of the old attachment. Read more about the earlier stage of work in the manuals about where the leaflet is distributed and hierarchy of her texts.
