The leaflet should correspond to the situation where the recipient receives it. Otherwise, the material is planned after the conversation, or information about the event, or presentation of the new service in the premises.
Describe the recipient in a specific situation
Instead of a general “volley for all” decide who will see it and when. Does the recipient know the company, has already spoken to the employee and has time to read details? Answers help you choose the main message and the amount of text.
In the local campaign in Wrocław, the content may require a clear indication of the place or area of the service. This should be confirmed by information. Do not assume that each recipient knows the name of the building or the shortcut used by the team.
Decide what to do with the conversation
If the leaflet complements the contact with the employee, it can order the most important findings and direct to details. When it works alone, it needs a fuller explanation of the subject. The same project does not always fulfill both roles without change.
For example, the material distributed after the presentation of the course may contain a plan of writing, contact and reference to the program. The leaflet that was accidentally met at the service point must first explain what the course is and for whom it is prepared.
Link the format to the content
Do not select more pages just to fit the unordered text. First set the hierarchy, then the format. If the content is short, the free space can help read it; if detailed, you need to take care of a logical division.
Before the project prepare:
- the main subject matter and operation of the recipient;
- the place and method of distribution;
- confirmed terms of the tender;
- graphic materials and identification;
- the address leading to the current details;
- the requirements of the printer and the date of use.
Check the material after printing the sample
Read the package leaflet in real size. See if the recipient finds the subject and contact without turning the card several times. Also check the QR code if you use it, and the compatibility of the target page with the message.
Read about building the content itself in design of the company leaflet, and the choice of advertising format in planning advertising material.
