The main image of the poster should support the subject and leave room for information. The quality of the material is assessed in the target application, taking into account the staff and publication possibilities.
Select the right role image
A photo can document a person or place, an illustration explains the idea, and a typographic composition build a message without photography. The choice depends on the subject. Not every poster requires a spectacular image if the most important is a specific event and a term.
Check if the theme can be quickly linked to the content. An attractive image not related to the offer can attract a look, but leave the wrong combination. The project should act as a whole, not as a separately rated photo and inscription.
Rate staff before purchase or production
The early sketch allows you to check where the header and organizational information will be found. Do not assume that every photograph can be cut or expanded without changing the meaning. Important form, product or detail need the appropriate space.
For example, a vertical poster may require a different shot than a broad web graphics. It is worth planning both applications before the session, instead of covering an important part of the photo with text.
Check the source and usage possibilities
Determine the origin of the material, the conditions of use and the necessary signatures. Do not download an accidental image from the search engine as a finished production resource. Confirm who is responsible for the possibility of using it with the material provided by the customer.
Prepare to receive:
- the original file of appropriate quality;
- accepted staff;
- a version with the actual content of the poster;
- information on the source and agreed use;
- visual on the target scale;
- an assessment of the contrast of subtitles.
See the theme at the exposure site
Light, adjacent materials and viewing distance affect reception. If the image is very detailed, check if it is not competing with the date and place of the event. See also hierarchy of information on the poster and Design of a coherent series.
