The poster has a limited time to provide information. The project should take into account the location of the exhibition, the viewing distance and the hierarchy of content, instead of trying to accommodate the entire company offer.
Find out what the recipient should remember
Select the main subject and action: come, check the details, save yourself or recognize the brand. Then separate the information necessary from the additional information. At the event, the name, date and place usually require different distinctions than the extended description of the organizer.
Do not start by reducing the text when the material does not fit. Check whether all sentences belong to the poster. Some details can be found on the page where the readable address or the properly verified QR code leads.
The project depends on the location
The poster inside the premises, on the site and on the bulletin board has a different environment. Light, distance, adjacent messages and the time of stopping the recipient are important.
For example, the material seen in the passage should explain the subject more quickly than the poster standing next to the service station. This does not mean accidentally a larger logo, but a conscious choice of the most important information.
Check the hierarchy without reading the whole
Look at the project for a few seconds, look away and note what has been remembered. Then see if the recipient can find the details needed to work. It's a simple composition attempt, not a study guaranteeing the effectiveness of advertising.
Checklist before acceptance:
- the subject is recognisable without further explanation;
- the date and place are recorded unambiguously;
- valid text does not merge with the image;
- the contact or address leads to current information;
- the names of the partners and organisers are correct;
- the test version remains legible on the target scale.
Maintain the consistency of the options
If the poster is to receive the version on the internet, adjust the proportions and layout to a specific format. Simply trim the project can remove the deadline or contact. The common theme should remain recognisable, but the hierarchy may need to be rebuilt.
Preparation of a set of materials describes selection of advertising formats, and the submission of comments — cooperation with the graphic designer.
