Graphics in the background of the profile should help identify the company and understand its message. Design it as part of the identification, including framing and interface elements.
Select One Cover Role
Graphics can present the brand, show the product or accompany a specific action. Do not try to fit the full offer, several phone numbers and all the advantages of the company. This information has its own places in the profile and on the website.
Save the main message and select the image that supports it. If the recipient recognizes the subject only after reading a minor paragraph, the composition needs to be simplified. The cover should also keep sense in a quick look.
Design with a frame margin
The method of display depends on the view and device, so do not base the whole composition on the contents at the edges themselves. Check the current requirements during publication in the platform tools. Keep the work file that allows you to easily prepare other frames.
Example: a photo of a team with an important character on the shore may look good in the project preview, but lose sense after the cut. Select a photo or layout that leaves space around a significant theme.
Connect graphics to other materials
Use the established typography, palette and way of using the sign. The campaign theme may be different, but it should remain a recognizable part of the brand. Also check the overview with the avatar and the content of the first publications.
Before approval, evaluate:
- the contrast of the text in the picture;
- readability of a short message;
- the conformity of the information with the offer;
- behaviour in several views;
- the possibility of using the theme on the website.
Set the exchange date
The event promotion cover requires a review date. Prepare a neutral variant that will replace an outdated action in advance. Keep the file names and their destination so that the team does not publish the previous version accidentally. In order to organize such materials, it will help guide on corporate graphic templates.
