The folder should guide the recipient through the most important information about the company or product. Its layout is worth planning before the warehouse, taking into account the way of presenting, reading and later contact.
Determine where the folder will be used
Another material is needed by a trader conducting a conversation, and another recipient taking the folder from the meeting. In the first situation, the print supports explanations. In the second, he should give the basic sense of the offer and contact details himself.
Specify whether you are presenting the whole company, one line of products or a specific service. Trying to place all the information usually leads to too dense a composition. The folder does not need to replace the technical catalogue or the full website.
Prepare a site plan before the graphics
Write out the order of information: promise, explanation of scope, mode of action, examples and contact. In each part, point to the most important message and material that supports it. This gives photos and graphs a task, instead of just filling in the free space.
For example, a service folder can first help identify the problem, then show the stages of cooperation, and at the end indicate what to prepare for the conversation.
Design spreadsheets, not independent pages
Neighboring parties should cooperate with composition and content. It is worth predicting space for short messages and a more detailed explanation. Do not accidentally divide the table or example just because the column of the text ends.
To prepare the material, collect:
- the approved scope of the tender;
- photographs with description and publication;
- the data to be checked by a specialist;
- visual identification rules;
- the specification of the selected printer;
- the current address leading to further information.
Separate fixed content from variables
If prices, availability or conditions often change, consider which information should be in print and which on the updated page. The QR link or code must lead to a reasonable place also after the current campaign is completed.
Before production, review the test print on a real scale. Check the order of the pages, readability and completeness of the contact. Read about the consistency of the materials in implementation of identification, and about the connection of channels in the guidebook web page as information center.
