The card should be readable for each person in the team. The project is worth checking on the longest data and language versions needed before the entire edition is prepared.
Design on a Difficult Example
A short name and one phone number can easily be found in the mockup. The problem appears with a long name, a two-member role or several necessary contact channels. Collect such cases at the beginning to take into account the actual team.
Do not assume that every new version will be solved by reducing the text. Reading is the primary function of the business card. It is better to predict a controlled layout variant or shorten the information when agreed with the owner.
Set data hierarchy
The company's name, person, position and contact have different roles. Size, thickness and spacing should help recognize this division. Too many types of writing can bring chaos, even if each one looks attractive.
For example, a long position can be arranged in two readable lines, keeping a clear account of the name. It should not take more attention than the data needed to contact this person.
Check Language and Characters
With language versions, confirm the translation of roles and the recording of names. Test the Polish characters and the necessary symbols. The translation may have a different length, so it is not always enough to paste them into an identical space.
List of typographical checks:
- unambiguous reading of the name and name of the company;
- a coherent record of telephones and addresses;
- correct diacritic characters;
- readability after scale printing;
- no random line breakdowns;
- the repetition of rules between versions.
Save acceptable variants
The person preparing the next business cards should know when to use the particular layout. Give a template and a short instruction, instead of leaving any change in the employee’s own interpretation.
Before printing separate the data check from the file technical control. They will help determining the scope of the contract of business cards and receipt of the project for production.
