A visit to customers from different countries requires a conscious choice of language and layout. The most important are correct names, clear contact and consistency with other materials of the company.
Select a model of use
Think about whether you need one business card with two languages or separate varieties. The decision depends on the recipients, the length of the data and the way the material is transmitted. Do not automatically add the second text if it makes everything too small.
A company from Warsaw meeting foreign customers can maintain a common appearance of both versions. The brand name does not need to be translated, while the description of functions and activities should be understood by a specific recipient.
Confirm names and positions
The translation of the position name should correspond to the actual scope of responsibility. Do not choose the most effective term without consultation. Also check the official way the company and organizational units are recorded.
For example, a short Polish role name may have a longer equivalent. The project should include such data even before the approval of the composition. Reducing the whole typography is not the only solution.
Order Contact Details
The phone, e-mail address and website should be easy to read and rewritten. Keep a consistent record in the entire set of materials. If you specify the language version of the site, check if it leads to the current content.
Prepare for correction:
- the name with the appropriate marks;
- an approved post;
- the official name of the company;
- the telephone number in the relevant record;
- the appropriate address of the party;
- information on the intended use of each version.
View both sides of the printout
For a bilateral card, check if the recipient recognizes the relationship between the pages. If one contains only a sign and the other all data in two languages, assess whether the division actually helps. Ensure the balance of content and readability without explanations. card typography i identification of the scope of the project.
