Links should not be an anonymous package accounted for only by quantity. Ask about the meaning of the publication, its recipients and the responsibility for the methods used before starting cooperation.
Do not judge the offer with the number of links alone
The list of “a few hundred links a month” does not say much about the work on visibility. You need an explanation of where to lead, in what context they will arise and whether the publication is of value to the recipient. The presence of a link on a foreign site alone is not equivalent to good action.
Ask also about the remaining scope of SEO. The technical status, structure and quality of your own materials should not disappear from the plan just because it is easier to present a table of new links.
Know the rules before buying a publication
Google treats the creation of links primarily in order to manipulate positions as link spam. The rules include, among other things, certain practices of buying and exchanging links. spam policy, and the contractor ask for a description of the conformity marking and organisation of advertising publications.
Do not accept methods that the supplier cannot explain. The declaration “everyone does so” does not explain risks or responsibilities.
Search for a Subject That Should Be Sent Back
For example, a useful product selection guide can be a useful complement to a business conversation. However, it must contain real information and not be created only to place the company name. Similarly, a tool description or its own documentation should give the recipient a reason to visit the website.
For the planned publication, state:
- subject matter and group of recipients;
- the author and the way in which the content is verified;
- the target sub-page;
- the nature of cooperation with the publisher;
- the method of marking the material;
- access to a report on published activities.
Clear range
Keep a list of publication sites and dates and copies of the agreed materials. Check not only the existence of the link, but also the correctness of the content and compliance with the company offer. Do not expect the warranty of the item resulting from the publication package itself. More questions before signing the cooperation include a guide on the evaluation of SEO offers.
