The company can direct the offer to individual and business customers or to several industries. The website should explain the differences without forcing the user to choose the unclear category too early.
Distinguishing needs, not just recipient names
The company from Warsaw can offer a similar service to a private person and organization, but under other conditions. Differences may concern scale, settlement method, arrangement process and required materials. These should justify the distribution of content.
Do not create separate sections just because you can replace many industries. If all lead to an identical response, the division may impede navigation instead of improving it.
Help Choose the Right Path
The name of the group should be understood without knowledge of the company terminology. A brief explanation may show what kind of task the offer was prepared for. It is worth leaving the possibility to switch between variants when the user is not sure of the choice.
- Describe differences in the scope or course of cooperation.
- Keep common ground where they are indeed the same.
- Do not require a customer-type declaration before showing general information.
- Show the correct contact or form for the case.
Avoid conflicting versions of the same offer
If several sections repeats information about deadlines, process or company, set the way to update them. Otherwise, one variant can be improved and the other one retains the former scope. Helps to separate content common and specific to the recipient.
Test Unobvious Case
Ask the person who needs to be located between two groups to find the right place. See if he understands differences and knows how to ask a question. Not every situation requires another category; sometimes it is enough to contact or clarify a description. We write about presenting an extended offer in a guide on the hierarchy of contentA good division helps recognize the matching of the service, keeping a clear picture of the entire company.
