A large number of services need not lead to a crowded site. The hierarchy of content helps separate the main areas from the details and show the recipient only as much information as he needs at a given stage.
Don't give all the information the same weight
If each header is large, each button highlighted, and each animated section, the recipient does not know where to focus. The project should indicate the order of reading. First explain the main range, then the differences between the services, and then the details needed for the decision.
In the case of a company from Warsaw working for several industries, it is not necessary to put a full description of each of them on the main page. You can show the most important groups and direct to more detailed subpages.
Group as needed by the recipient
The company's internal division may be incomprehensible to the customer. Instead of team names, use categories corresponding to what you can order or what problem to solve. Helps a brief description under the group name, especially when industry terms have several meanings.
- The main categories should clearly differ in scope.
- Technical details may be placed below or in separate material.
- The most important contact step should have a recognizable style.
- Support links don't have to look like main buttons.
Predict long titles and uneven descriptions
A mockup based on short, identical texts can only look good in presentation. Use real service names and check for line breaking. Do not equalize cards by deleting the information you need or by reducing the text to an uncomfortable size.
Keep the hierarchy when the screen is narrowed
On the phone, the columns usually change order and stack vertically. Check that important information does not get behind the decoration or remote section. The transition between the screens should maintain logic even when the layout is different. Information architectureGood design allows the recipient to gradually get to know the offer, without having to read everything before finding the right service.
