The existing catalogue, commercial presentation and answers to customer questions can become a good start for the website. However, they need to be arranged in a way that reads online instead of moving everything unchanged.
Collect what the company already uses
When preparing a website for the company from Gdańsk, it is worth to start with available materials: catalogues, offers, presentations, photos and most common questions of the recipients. This does not mean that all should go to the service. Part may be outdated, too detailed or intended to talk to a particular client.
With each material, save the owner of the content and the date of the last update. This will allow to distinguish the confirmed information from those that require checking. Do not publish the customer's data or a fragment of his documentation just because they appear in the internal presentation.
Change presentation layout to recipient path
The sales presentation usually has the order of the operator. On the website you can start from any subpage. Each important service should therefore explain itself what it concerns, who it helps and how to obtain further information.
- Select product groups or services from the catalogue.
- From trade talks, select the questions you need before contacting.
- From the photos, select materials showing the actual range of activities.
- Remove slides from the presentation, the meaning of which depends on the oral comment.
This sort of arrangement is the basis readable offer and menu, not just a task related to appearance.
Do not replace the whole page with PDF
A downloadable document can be a useful addition, especially if the recipient wants to pass on the offer further. However, basic information is also worth sharing as a normal text of the page, convenient on the phone and possible update in the panel.
Check the finished material with a person outside the project
Ask someone who does not know the company's name, to find a specific service and way of ordering. See where he needs an additional explanation. This review often reveals thought shortcuts invisible to the team. Only after the content has been arranged can it be easier to assess what functions and illustrations are actually needed to run the site.
