A ready logotype should be prepared for agreed applications. A set of properly described files helps avoid stretching, loss of focus and random selection of the character version.
One file will not handle every task
The character used on the internet, printing and presentation may require different formats. Vector graphics describe shapes, and rasters are saved as a defined resolution image. Raster file expansion does not automatically create missing details.
The range of formats set with the designer and material suppliers. Not every employee needs source files for everyday use, but the company should know where the agreed materials are located and who can edit them.
Name variants by application
The basic version, bright to the dark background, one-colour or shortened, should result from the design. Do not create such varieties yourself by accidental removal of elements. Also agree when you can use the symbol itself and when you need a full name.
For example, a small browser icon has different conditions than the document header. It may require a simplified variant that still remains part of the identification.
What to check in the final package
- Do file names allow you to recognize the version and purpose?
- Does the preview show the right background and colors?
- Is the proportion of the mark preserved?
- Do the files for daily work open in used tools?
- Do you know which materials are source and archived?
- Does the instruction explain the minimum conditions of readability?
The parameters for printing confirm with the contractor of a specific order. The screen preview does not guarantee the identical effect on any paper or substrate.
Take care of further use
Set the rules for transfer of files and permission to use them according to your order. If the sign contains elements covered by separate terms, the company should know them. Keep the final package in place available to those responsible for the materials.
For subsequent orders, transfer the current set instead of downloading the logo from an accidental page drop. Help corporate identification library i practical assessment of the logotype.
