A series of leaflets can use common appearance and various messages. It is worth setting fixed elements and places that vary depending on the recipient or service.
Check if you need several variants
Various leaflets make sense when they respond to different needs. The material for new customers can explain the offer and for the current customers can provide an additional service. The desire to use several colors is not yet a reason to multiply the version.
Save who will receive each variety and in what situation. The action carried out in Warsaw may include several distribution points, but does not require a separate design for each address if the message remains the same.
Build a common layout
Set the place of the mark, header, image, most important information and contact. Differences should help to recognize the subject rather than give the impression of random brands. Take care of a similar hierarchy even when one variant has less text.
For example, a series for three services can maintain the same typography and way of presenting benefits. The image and specific customer question change. You do not need to rearrange all elements to distinguish the subject.
Prepare the version table
Before production set:
- the name and use of the variant;
- an appropriate description of the service;
- the address of the target sub-page;
- contact details;
- the authorising person;
- the date of the offer and the planned circulation.
Such a table helps to detect a situation where the phone has been corrected in one file, but the other two have been omitted. It also facilitates the transfer of the material to the people responsible for distribution.
Check the series together and separately
Put the designs next to you and then watch each without the context of the others. A common style cannot mean that a single leaflet ceases to be understood. Each should explain the offer and follow-up.
Save one accepted package of files and mark the old versions as not intended for printing. correction before production and check adaptation of identification to different media.
