The promotion of the company on Facebook is worth considering as a campaign with a purpose and way of handling. An increase in the number of views of publications does not explain what the recipient is going to do.
Clarify what you want to promote
The term “sponsored website” is used to describe the company’s paid promotion or publication. In the briefing, replace it with a specific one: an indication of the material, the recipient and expected action. Another preparation requires an invitation to the event and another presentation of the service.
The formats and tools of the platform change. Check their current capabilities with the supplier; for example Meta describes the use of a short video in Reels advertising material. Do not select the format solely because it is often visible on other brands.
Check publication outside its usual context
The person who sees the advertisement may not know the profile of the company or previous entries. The material must explain the subject itself. Avoid headers referring to “our novelty” if without the previous publication you do not know what they are about.
For example, a consultation advertisement should indicate the subject and how it is to be notified. After clicking, the recipient needs to continue this information, rather than having to search the entire service.
Prepare interest support
Find out who answers comments and messages and where questions need to be consulted are received. The issue should not start without the ready contact and the current offer. Also include the date of the action.
Check before you start:
- compliance of text and graphics;
- the destination address;
- a view of the phone;
- how to recognise a valuable notification;
- the limit and extent of the agreed issue;
- responsibility for the response of the recipients.
Separate interest from result
Like, go to the page and ask questions are different events. In summary, show them according to the desired goal, without pretending that each reaction means the customer. See campaign planning and daily profile support.
