The directory, instructions and form in the file can facilitate contact with the company. However, they should have clear names, current versions and a place in the structure of the page that the recipient can find.
Specify who each document serves
When preparing the company's website from Warsaw, it is worth arranging the files according to the tasks of the recipients. Potential customer is looking for an offer, the current client of instructions, and the partner of materials for further cooperation. One folder with technical names does not help distinguish these needs.
With each document, save the owner of the content and the reason for the publication. If the file is no longer up-to-date, decide whether to withdraw it, replace it, or keep it as a clearly marked archive.
Describe download before clicking
The link should indicate the subject of the document, and when it is helpful also its format, version and size. This allows the phone user to decide whether he wants to open it now. The word “download” itself is not readable on many files.
- Use names to describe the content.
- Distinguish the language versions and edits of the document.
- Do not place important information only in the filename.
- Check the document readability after opening on a small screen.
Keep the basic information also on the website
The file may extend the offer, but it should not be the only place to explain what the company is doing. A brief summary on the link allows you to assess the usefulness of the material. Important contact details are also worth providing as normal text.
Plan exchange and control of links
After updating the document check the links in articles, offers and messages if the company uses them. Decide whether the old address is to continue to lead to the current material or to the archive version. Do not leave a few conflicting price lists without marking. Helpful is Review of internal linksA structured download department shortens the search for information and makes it easier for the team to keep the documents in their current form.
