The name, address and contact rules should describe the same reality throughout the service. With several locations it is worth separating common information from the data of a specific point.
Collect data from one confirmed source
Prepare a list of points, addresses, telephones and ways of handling. Please indicate the person who confirms the changes. If the information is copied from the old leaflets or notepads, it is easy to fix an outdated version.
For a company operating in Warsaw, distinguish between the mailing address, the place of service and the area of service if they perform other functions. The recipient should know if he can come without agreement and whose contact to use in his case.
Check information across the site
The data can be found in the header, footer, contact section, downloadable materials and the content of the offer. Save these places and the way they are updated. The common module helps to reduce discrepancies, but will not automatically improve the text placed in the old graphics.
For example, changing the hours of one point should not overwrite the remaining hours. The design of the content model must recognize which data is common and which belong to a specific location.
Match markings to visible data
Structural data can describe the organisation and its location. Selection of markings should be based on actual activity and information on the site. Google describes the use of type Organisation i LocalBusinessThey should not be supplemented with fictional points just to add another city.
The technical correctness is checked by the contractor, and the accuracy of the data confirms the company. These are two separate tasks.
Set a review after each change
In the check, include the location name, contact, travel description and related materials. Open the location on your phone and check if the information is available also without using the map. The correct marking will not replace the readable page or guarantee the search result. You can find the practical context in location presentation and description of the operating area.
