SEO means optimizing the service for search engines and users of the results. It is worth to distinguish between Google's search for the site, its indexation and subsequent display for a specific query.
Understand three different situations
Google describes downloading pages, analyzing them in the indexing process, and presenting results corresponding to the query. Not every page goes through all stages. A visit to the address itself by a robot does not mean presence in the index or high position. Explains this search engine documentation.
This distinction helps to ask the right question when new material is not seen in the results. Another analysis requires an unavailable address, and another article, which is indexed but poorly responds to the need considered.
Connect technique to content
The availability of the website and the correct links make it easier to reach the materials. The headers, descriptions and structure help to understand the subject. A reliable offer should answer the questions of the recipient and lead to a sensible next step.
It is not worth considering these elements as separate, competing works. Technically developed service with unclear content may still not help the customer.
Ask for a specific problem
- Which subpage needs improvement, and why?
- What data do we have to identify?
- What will be changed as part of the work?
- How are we going to test the result?
Such questions are more useful than searching for one secret job raising the position. They also allow you to compare the proposals of performers without basing decisions solely on specialist names.
Evaluate progress in the context of the objective
For the company it may be important to reach the right customers, to read the offer and the quality of the requests. The position of a single password is only a fragment of the image. It is worth to regularly combine observations from the search engine with what happens in handling queries.
Read about the basic scope of the work in the manual for launching SEO activitiesUnderstanding the stages facilitates planning, but does not guarantee a place in the results.
