SEO is the optimization of the website with a view to its understanding and visibility in search engines. It includes a way of making content available, their quality and a logical connection to the needs of the recipients.
The search engine must reach the content
The public page should operate at the right address and provide relevant information in a readable way. You need to check that important materials have not been accidentally blocked, hidden or disconnected from navigation. The very existence of a file on the server does not mean that the user will easily find it.
Basics Google SEO guide. It is worth distinguishing the availability of the page, its presence in the index and position for a particular question. These are separate issues that one general statement "the site is in Google" does not confirm.
Content to answer the question
A well-prepared description allows you to understand the subject without guessing. Titles, headers and links should call things clear. You do not need to repeat the same phrase in each sentence; it is more important to have a complete answer according to the scope of the page.
For example, the CMS selection guide should help compare editing, team needs and maintenance. The implementation offer page should explain the available service range. Both materials concern CMS, but perform different functions.
Visibility is a means to an end
A high position for a non-offer question may not give valuable contacts. On the other hand, the information text does not need to lead directly to the sale to help the recipient.
First check:
- whether the most important services have clear descriptions;
- whether the menu and links help reach them;
- whether the information is up-to-date and verified;
- whether the website works comfortably on the phone;
- if you know how to take the next step.
SEO requires work and observation
It is not a one-time addition of keywords or purchase of guaranteed space. Changes in offer, content and technology require review. The results are assessed taking into account time and data limitations.
Further steps describe selection of themes and phrases and Page optimization priorities.
