A large format needs to be designed for a specific place and way of looking. A photo of the environment, distance and conditions of installation help avoid a clear design only on the screen.
Collect site information before the project starts
The same banner will be perceived differently on the facade, fence and inside the hall. The angle of view, distance, obstacles and the time by which the recipient sees the advertisement. Prepare photographs of the place and the exact dimensions of the surface intended for the material.
It is not enough to specify the size of the printout itself. The method of mounting may limit the useful area and the ambient elements obscure some of the message. The production parameters should be confirmed with the vehicle contractor before the project is considered ready.
Select a message appropriate to the conditions
The person passing the advertisement has less time than the recipient watching the material at the entrance. A long description of the services and several phone numbers may be unnecessary if they cannot be read in a typical situation.
- Give me one of the most important information.
- Restrict details to those that you can actually notice.
- Check the contrast with the background and surroundings.
- Keep the text distance from the anchorages and edges.
The QR code should only be considered where the recipient can safely stop and use it. It does not replace a readable message.
Rate the project in the photo of the environment
Visualisation at the exhibition site helps to compare proportions and visibility. However, it should have the correct scale and not pretend to be ready-to-assemble documentation. It is also good to reduce the design to simulate the reading from a distance.
Agree production and reception
The file format, scale, material and assembly requirements confirm with the right performers. Questions about the possibility of placing advertising in a given place should be resolved before production. After installation check the real readability, also when lighting changes. The basics of the preparation of the graphics are described in the material about large format projectThe adaptation to the environment is part of the project, not a revision made only after printing the advertisement.
