A large format does not mean unlimited content. The advertising must be planned according to the viewing distance, environment and media conditions, then checked on the actual scale.
First, know the carrier
Ask for a photo of the site, precise dimensions and specification of the operator or contractor. Important are the proportions, method of installation, possible curtains and lighting conditions. The design prepared without this information may require significant changes later.
In Warsaw, as in other cities, before production, you must confirm the possibility of using a specific area and the required arrangements. The graphic design does not decide on itself the formalities related to the exhibition; it should be checked with those responsible for the place.
Restrict message to what you can read
The recipient often has short contact with advertising. Show clearly the subject, brand and easy way to further information. A long description of services or many equivalent data may remain illegible despite large surfaces.
For example, advertising of the new service may emphasize its name and short address. Full scope, conditions and form should be available at the destination. Do not try to change the medium into an enlarged leaflet.
Check the project in the environment
Visualization in the photo of the place helps to evaluate the relationship with the building and neighbouring messages. However, it does not replace file control and readability from the expected distance. Note the elements that can be cut by construction or mounting.
Confirm before acceptance:
- the hierarchy and readability of the main message;
- the proportion and completeness of the graphics;
- the appropriate safe area;
- the characteristics of the material according to the specification;
- correctness of data and address;
- the version ultimately intended for production.
Coordinate graphics and execution
Determine who is responsible for the preparation of the file, production and assembly. Changing the material or method of finishing may affect the design, so it should be passed before the order. Do not rely on general settings from another medium.
Coherence with other materials describes identification in different formats, and the choice of the message Advertising planning.
