Regular communication requires a simple process of preparing, checking and publishing materials. It is worth setting it up so that it does not block current information or omit verification of facts.
Separate the idea from the material ready for publication
The list of topics is not yet a calendar of approved posts. Any material may need to be photographed, checked or agreed by the person responsible for the offer. A common status view helps you recognize what is ready and what needs work.
It does not have to be an extensive tool. It is important that the team uses one place and understands the meaning of the various stages.
Check with the right person
The person editing the text can improve the language and layout of the information, but the actuality of the price, scope of the service or deadline should be confirmed by the owner of the data. It is worth indicating that the absence of one person does not stop all publications.
- Set a time limit for the transmission of the materials and comments.
- Collect corrections to one version of the text.
- Distinguish fact correction from stylistic preference.
- Check who makes the final decision.
Go back to context before publication
A post prepared in advance may need to be changed when the event is postponed or the offer ceases to be up-to-date. The check should also include the link and page to which the material leads. The scheduled deadline does not slow down the assessment of whether the message still makes sense.
Set a way to correct mistakes
If there is incorrect information, the team should know who can correct it and how to pass on the change to the recipients. An important correction is not worth hiding in a new, unrelated post. The response depends on the seriousness of the error and the place where the information was distributed.
A well-prepared process also leaves time for responses after publication. This stage is described in guide on social communication support. Conducting the profile covers the entire circulation of information, from gathering the facts to talking to the recipient.
